The Pinpoint Network has recently added 7 top websites to its inventory of top Tanzanian content sites. Mwananchi, The Citizen, Mwanaspoti, Goal.com, 8020fashions, Mashughuli blog, and Global Publishers now join the likes of Millard Ayo, Jamii Forums. Zoom Tanzania and many other top local sites, adding an impressive 10 million additional advertising impressions available through the PinPoint Network. The additions are a big step to streamline and simplify digital media buying for advertisers. To view all the sites in the PinPoint network, click here.
Mwananchi, The Citizen and Mwanaspoti are all part of the media house behemoth that is Mwananchi Group Ltd. These are the sites with exclusive well documented content that attract a majority of the digital population in Tanzania. Mwananchi Group Ltd has an army of competent journalists on their payroll, and they live & breathe original content on a daily basis. The ads served by PinPoint reach a well informed audience, who are more likely to interact with the ad than on a regular news website.
Goal.com is one of the largest sports websites in the world. It covers both local & international sports news from all angles, and is visited by millions of sports fans across the globe. That’s not even the best part – the ads served by us will only be accessed by an audience in Tanzania. Meaning you, the advertiser, should not worry about your ad reaching the wrong audience in another country if your intention is to only target Tanzania. Your ad is geo targeted to only show to an audience within the Tanzanian IP address range.
8020 fashion blog and Mashughuli Blog are the most visited fashion blogs in the country. The fashion industry was once a niche market in Tanzania, but it continues to get overcrowded each and every second – The fashion bloggers on The PinPoint Network are always keeping abreast of the latest trends and what’s happening in the world of style. These fashion blogs stand out from the pack thanks to their one-of-a-kind sartorial sense and sharp business acumen with a dedicated and loyal following.
Global Publishers is one of the, if not *the*, top media house for all things entertainment, gossip and so forth. Just like Mwananchi Group, Global Publishers has experienced journalists who provide exclusive content and are always on the look out for whatever is relevant to the Tanzanian audience. Uwazi, Ijumaa, Championi, Amani, Risasi & Ijumaa Wikienda are all newspapers published by Global Publishers. Whatever is on the newspapers is first published on the website.
Honorary mentions are Millard Ayo and Bongo5; they have been with the network for a little over a year now and have been amazing partners. Advertisers are very happy with the performance of the sites, and so is the network.
It comes to no surprise to all of us by now that mobile internet usage has been skyrocketing over the last few years – the Pinpoint Network has made sure all the new sites are either mobile responsive or have mobile sites, and the corresponding banner ads are inline with the mobile versions of the sites.
Interested in the Pinpoint Network, click here for more.